So, how do you find consumer insights? Well, data.Ĭonsumer insights are a result of data interpretation and analysis. These insights help improve a brand’s interaction with customers, which creates better customer experience and improves revenue. Useful Consumer Insights are new, relevant and inspiring, and provide extensive knowledge of consumer desires, needs, and motivations. What are Consumer Insights?Ĭonsumer Insights are analyzed data businesses use to better understand customer wants, needs, attitude, and sentiment. Our true strength is turning consumer insights into actionable action items for companies, all done in minutes instead of days & weeks. We will explain what are customer insights, their importance, how you can use them in your favor, and what impact the spread of COVID-19 has had on customer feedback analysis.Īnother note we would like to add, Revuze Explorer is one of the most advanced consumer insights tools out there. This blog post is your definitive guide to consumer insights. Scanning, collecting, and analyzing customer feedback empowers businesses to learn from their customers – so they can innovate and improve customer experiences and generate positive sentiment.

Understanding your consumers’ needs and wants is essential to ensuring your brand’s future. Using Business Intelligence tools to visualize this data further to make it easy for other departments to understand this data and these insights would be a great way to derive your consumer insights.Consumer insights are your customers’ truth – how they experience your product or service, how they felt about it, what they want, need, and desire. Looking at social media conversations, reviews on review websites, or internet chatter on forums and blogs, becomes crucial for organizations wanting to understand consumer needs and wants.Ĭombining this with other consumer data like surveys and first-party data can give insights that can give you a great competitive edge in the market. As consumer conversations shifted to the digital medium in the last few years, brands and agencies cannot ignore this data to understand their consumers. Social listening is one such technology that can help professionals derive deep consumer insights gleaned from social media and digital data. Getting prospect consumer data is less easy, but it isn't difficult given the availability of various technologies and tools in the market. A lot of tools are designed to be intuitive and can help provide you with insights that are popular and needed. If you are using technologies like CRM tools, then it's much easier to derive insights from your customer data without having to do a lot of work. Getting your own customer data is fairly easy as you are collecting all your customer information in one place. The other way is to look at prospective buyers' data to derive deep insights using new tools and technologies. One way is to use your own customer information to collect and analyze that data to derive insights. There are many ways one can get consumer insights. It entails many details including knowing customer's feedback about our products and service, a happy or a dissatisfactory interaction of the customer with your brand, and most-discussed product attributes in the customer conversations. This data tells us about the quality and the type of customer interactions with your customer support team. This kind of insights can be acquired from social data using social listening Not only of your own brand but also identifying consumer sentiment of a competitor's product or service is also very important. Identifying consumer sentiment of a brand or a product or a service is a highly valuable type of insight that brands could acquire. It entails sending customers a short survey and asking how likely they are to recommend your product or service to other people. A common way to measure that is the Net Promoter Score (NPS). This data helps understand how happy your customers are with your business. For example, this data can help us find out how frequently the customer logs in to the product, or which features are mostly used in the product. Product or service usage data looks at how your customers are using your product/service. It majorly includes details like the size of the company, the location, the industry, job title, etc.

While this is very B2B company-focused, it is a very important insight as it describes the attributes of the businesses that are using the company's product or service. But, there are certain types of insights we can categorize the kinds of customer data that is available to collect and analyze. It really depends on what kind of insight you are looking for for a specific use case. Consumer insights could be of many types.